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• By creating the fastest products for the fastest athletes in the world, PUMA has supported sport and culture from the very beginning. For more than 70 years, we have drawn strength and credibility from our sporting heritage. In 1919, the brothers Rudolf and Adolf Dassler took the first step in a long history of performance and speed: they founded the Dassler Brothers shoe factory in their home town of Herzogenaurach in Germany. Five years later, in 1924, they moved to their first factory. At tha
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• ls for the world-class athletes in Dassler shoes. The first records were also set: two world and five Olympic records. This is how the Dasslers achieved their national and international breakthrough. 28 years after the Dassler Brothers shoe factory was founded, the brothers separated after a dispute. Rudolf Dassler moved to another family-owned building, converted the warehouse into a factory together with his 14 employees and founded his own company: The 'Sportschuhfabrik Rudolf Dassler (RUDA)'
• was registered as a company in January 1948 and took over a few months later , on June 1, 1948, the operation on. It took another four months for the PUMA brand to be born: on October 1, 1948, 'PUMA' was registered with the German Trademark and Patent Office. In December 1948, Rudolf Dassler finally announced his decision to name the company 'PUMA Schuhfabrik Rudolf Dassler' in a letter to partners and customers. It was entered in the German commercial register on January 14, 1949. Another compa
• ny logo was patented in 1958: The Formstrip, originally intended to stabilize the foot in the shoe, was immediately a PUMA trademark and can be seen on almost all of the brand's shoes. With the advent of mass media, the timing of the launch couldn't have been more opportune: thanks to television and print media, the PUMA Formstrip has been seen around the world. The PUMA Speedcat represented our longstanding relationship with motorsport. The design was created in 1998 as a fireproof pad for Form